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Here’s Everything You Need to Know About the New York City Wine & Food Festival 2016

Here’s Everything You Need to Know About the New York City Wine & Food Festival 2016


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It’s that time of year again: The Food Network New York City Wine & Food Festival presented by Coca-Cola is starting up this week, complete with tastings, multi-course dinners, celebrity chef appearances, and cooking demonstrations. The festival returns for its ninth year from October 13-16, with most events taking place on Chelsea Piers in Manhattan.

In addition to the annual familiar Tacos & Tequila event with Aarón Sanchez, the ever-popular Blue Moon Burger Bash with Pat LaFrieda and Racheal Ray, and of course the Grand Tasting, featuring food and demos from more than 70 chefs and restaurants, there are a host of new events this year, like Barilla’s Italian Table hosted by Giada De Laurentiis, a bagel-making class with Black Seed Bagels and the Oyster Bash with Emeril Lagasse.

The big news is that this year, for the first time, the festival will be expanding to Brooklyn with three events — Chicken Coupe with Whoopi Goldberg and Andrew Carmellini, The Best of Brooklyn presented by MUNCHIES and hosted by Action Bronson, and Game Day Eats, all making their NYCWFF debuts.

If you weren’t able to snag a ticket (there are still some available here!), or you won’t be able to make it to New York for the culinary bash of the year, don’t worry — The Daily Meal has you covered. We’ll be in the trenches, with forks and spoons in hand, doing live coverage and recaps of all the delicious action.

A schedule of highlights is below, with a full listing available on the NYCWFF website.

THURSDAY

7:00 pm-- Barilla’s Italian Table presented by Alfa Romeo and hosted by Giada De Laurentiis featuring pizza, pasta, and meatballs from the best Italian joints in the city.

7:00 pm—Chicken Coupe hosted by Whoopi Goldberg and Andrew Carmellini, featuring a fête of Champagne along with chicken dishes from the city’s most distinguished chefs.

10:00 pm—Tacos and Tequila hosted by Aarón Sanchez, pairing delectable tacos with a host of creative cocktails made by mixologists.

FRIDAY

7:00 pm- Blue Moon Burger Bash—hosted by the charming Rachael Ray, this rooftop party will pit chefs against one another for the chance to win the people’s choice award for best burger! Featuring celebrity judges Neil Patrick Harris, David Burtka, and Josh Capon.

7:00 pm—Best of Brooklyn Presented by MUNCHIES is hosted by Action Bronson and will feature a night of the best local eats Brooklyn has to offer with a special DJ set from TV on the Radio's Jaleel Bunton.

10:00 pm—Haute Dogs & Champagne hosted by Robert Irvine will serve fancy sausages, brats, and franks paired with some fabulous sparkling wine.

11:00 pm—Rock & Roll Sushi with sushi master Masaharu Morimoto will serve endless plates of sushi, sashimi, ceviche, and crudo to the tune of rock & roll karaoke.


What You Need to Know About Michael Jordan’s Pricey Cincoro Tequila

Following in the footsteps of George Clooney, Sammy Hagar, Adam Levine, The Backstreet Boys, and the Rock, Michael Jordan is now in on the celebrity tequila game With Cincoro Tequila, and the best bottle will set you back $1,600.

Cincoro Tequila was announced this morning as a super-premium new tequila brand, created by five basketball power brokers, including Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and her husband Wyc Grousbeck of the Boston Celtics, and Michael Jordan, who owns the Hornets.

The five bonded over a mutual love of tequila at a 2016 dinner, which they credit as the founding day of their partnership. Since then, they’ve worked to create a delicate, complex, and refined tequila, using hand-selected agave from highland and lowland regions.

The partners later brought in Patrón’s former director of brand education to help with trade, according to Shanken News Daily, and Mark Smith, vice president of Innovation Special Projects at Nike, to design the bottle.

Miles Teller Becomes Co-owner of Long Drink, a Finnish-Inspired Booze Brand

It’s a hell of an all-star team and a hell of a story. And Cincoro is definitely a “super-premium” tequila. The unaged Blanco will set you back $70 (keep in mind Patrón Silver is priced around $60), Reposado (aged 8 to 10 months) will be around $90, Añejo (aged 24 to 28 months) will be $130, and the Extra Añejo (aged over 3 years) will be a staggering $1,600 per bottle. Cincoro tequila Courtesy Image

The tequila is produced by a contract distiller named Destiladora del Valle de Tequila, which produces nearly 100 brands in total, according to Tequilamatchmaker.com.

Contract distillation doesn’t negate quality, but it should perhaps make you wonder why you’d pay high prices for tequila from the same distillery that once produced Kirkland Signature Tequila.

One simple answer: Michael Jordan helped to pick this tequila. And picked is an important distinction from “created,” because it would appear that, at least for now, Cincoro is buying existing stock rather than creating something original from the ground up. As Forbes pointed out this morning, the oldest release is “a combination of tequilas between 40 to 44 months. (If you do the math, that [founding] dinner at Pasquale Jones was just 38 months ago).”

The Difference Between Mezcal and Tequila

Small early releases of Cincoro suggest they’re planning to keep things somewhat scarce. Launch for Cincoro Tequila is this month, and initially the bottles will only be available in 12 markets, including Arizona, California, Colorado, Connecticut, Florida, Illinois, Massachusetts, Nevada, New Jersey, New York, Washington D.C., and Wisconsin.

For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!


What You Need to Know About Michael Jordan’s Pricey Cincoro Tequila

Following in the footsteps of George Clooney, Sammy Hagar, Adam Levine, The Backstreet Boys, and the Rock, Michael Jordan is now in on the celebrity tequila game With Cincoro Tequila, and the best bottle will set you back $1,600.

Cincoro Tequila was announced this morning as a super-premium new tequila brand, created by five basketball power brokers, including Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and her husband Wyc Grousbeck of the Boston Celtics, and Michael Jordan, who owns the Hornets.

The five bonded over a mutual love of tequila at a 2016 dinner, which they credit as the founding day of their partnership. Since then, they’ve worked to create a delicate, complex, and refined tequila, using hand-selected agave from highland and lowland regions.

The partners later brought in Patrón’s former director of brand education to help with trade, according to Shanken News Daily, and Mark Smith, vice president of Innovation Special Projects at Nike, to design the bottle.

Miles Teller Becomes Co-owner of Long Drink, a Finnish-Inspired Booze Brand

It’s a hell of an all-star team and a hell of a story. And Cincoro is definitely a “super-premium” tequila. The unaged Blanco will set you back $70 (keep in mind Patrón Silver is priced around $60), Reposado (aged 8 to 10 months) will be around $90, Añejo (aged 24 to 28 months) will be $130, and the Extra Añejo (aged over 3 years) will be a staggering $1,600 per bottle. Cincoro tequila Courtesy Image

The tequila is produced by a contract distiller named Destiladora del Valle de Tequila, which produces nearly 100 brands in total, according to Tequilamatchmaker.com.

Contract distillation doesn’t negate quality, but it should perhaps make you wonder why you’d pay high prices for tequila from the same distillery that once produced Kirkland Signature Tequila.

One simple answer: Michael Jordan helped to pick this tequila. And picked is an important distinction from “created,” because it would appear that, at least for now, Cincoro is buying existing stock rather than creating something original from the ground up. As Forbes pointed out this morning, the oldest release is “a combination of tequilas between 40 to 44 months. (If you do the math, that [founding] dinner at Pasquale Jones was just 38 months ago).”

The Difference Between Mezcal and Tequila

Small early releases of Cincoro suggest they’re planning to keep things somewhat scarce. Launch for Cincoro Tequila is this month, and initially the bottles will only be available in 12 markets, including Arizona, California, Colorado, Connecticut, Florida, Illinois, Massachusetts, Nevada, New Jersey, New York, Washington D.C., and Wisconsin.

For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!


What You Need to Know About Michael Jordan’s Pricey Cincoro Tequila

Following in the footsteps of George Clooney, Sammy Hagar, Adam Levine, The Backstreet Boys, and the Rock, Michael Jordan is now in on the celebrity tequila game With Cincoro Tequila, and the best bottle will set you back $1,600.

Cincoro Tequila was announced this morning as a super-premium new tequila brand, created by five basketball power brokers, including Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and her husband Wyc Grousbeck of the Boston Celtics, and Michael Jordan, who owns the Hornets.

The five bonded over a mutual love of tequila at a 2016 dinner, which they credit as the founding day of their partnership. Since then, they’ve worked to create a delicate, complex, and refined tequila, using hand-selected agave from highland and lowland regions.

The partners later brought in Patrón’s former director of brand education to help with trade, according to Shanken News Daily, and Mark Smith, vice president of Innovation Special Projects at Nike, to design the bottle.

Miles Teller Becomes Co-owner of Long Drink, a Finnish-Inspired Booze Brand

It’s a hell of an all-star team and a hell of a story. And Cincoro is definitely a “super-premium” tequila. The unaged Blanco will set you back $70 (keep in mind Patrón Silver is priced around $60), Reposado (aged 8 to 10 months) will be around $90, Añejo (aged 24 to 28 months) will be $130, and the Extra Añejo (aged over 3 years) will be a staggering $1,600 per bottle. Cincoro tequila Courtesy Image

The tequila is produced by a contract distiller named Destiladora del Valle de Tequila, which produces nearly 100 brands in total, according to Tequilamatchmaker.com.

Contract distillation doesn’t negate quality, but it should perhaps make you wonder why you’d pay high prices for tequila from the same distillery that once produced Kirkland Signature Tequila.

One simple answer: Michael Jordan helped to pick this tequila. And picked is an important distinction from “created,” because it would appear that, at least for now, Cincoro is buying existing stock rather than creating something original from the ground up. As Forbes pointed out this morning, the oldest release is “a combination of tequilas between 40 to 44 months. (If you do the math, that [founding] dinner at Pasquale Jones was just 38 months ago).”

The Difference Between Mezcal and Tequila

Small early releases of Cincoro suggest they’re planning to keep things somewhat scarce. Launch for Cincoro Tequila is this month, and initially the bottles will only be available in 12 markets, including Arizona, California, Colorado, Connecticut, Florida, Illinois, Massachusetts, Nevada, New Jersey, New York, Washington D.C., and Wisconsin.

For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!


What You Need to Know About Michael Jordan’s Pricey Cincoro Tequila

Following in the footsteps of George Clooney, Sammy Hagar, Adam Levine, The Backstreet Boys, and the Rock, Michael Jordan is now in on the celebrity tequila game With Cincoro Tequila, and the best bottle will set you back $1,600.

Cincoro Tequila was announced this morning as a super-premium new tequila brand, created by five basketball power brokers, including Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and her husband Wyc Grousbeck of the Boston Celtics, and Michael Jordan, who owns the Hornets.

The five bonded over a mutual love of tequila at a 2016 dinner, which they credit as the founding day of their partnership. Since then, they’ve worked to create a delicate, complex, and refined tequila, using hand-selected agave from highland and lowland regions.

The partners later brought in Patrón’s former director of brand education to help with trade, according to Shanken News Daily, and Mark Smith, vice president of Innovation Special Projects at Nike, to design the bottle.

Miles Teller Becomes Co-owner of Long Drink, a Finnish-Inspired Booze Brand

It’s a hell of an all-star team and a hell of a story. And Cincoro is definitely a “super-premium” tequila. The unaged Blanco will set you back $70 (keep in mind Patrón Silver is priced around $60), Reposado (aged 8 to 10 months) will be around $90, Añejo (aged 24 to 28 months) will be $130, and the Extra Añejo (aged over 3 years) will be a staggering $1,600 per bottle. Cincoro tequila Courtesy Image

The tequila is produced by a contract distiller named Destiladora del Valle de Tequila, which produces nearly 100 brands in total, according to Tequilamatchmaker.com.

Contract distillation doesn’t negate quality, but it should perhaps make you wonder why you’d pay high prices for tequila from the same distillery that once produced Kirkland Signature Tequila.

One simple answer: Michael Jordan helped to pick this tequila. And picked is an important distinction from “created,” because it would appear that, at least for now, Cincoro is buying existing stock rather than creating something original from the ground up. As Forbes pointed out this morning, the oldest release is “a combination of tequilas between 40 to 44 months. (If you do the math, that [founding] dinner at Pasquale Jones was just 38 months ago).”

The Difference Between Mezcal and Tequila

Small early releases of Cincoro suggest they’re planning to keep things somewhat scarce. Launch for Cincoro Tequila is this month, and initially the bottles will only be available in 12 markets, including Arizona, California, Colorado, Connecticut, Florida, Illinois, Massachusetts, Nevada, New Jersey, New York, Washington D.C., and Wisconsin.

For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!


What You Need to Know About Michael Jordan’s Pricey Cincoro Tequila

Following in the footsteps of George Clooney, Sammy Hagar, Adam Levine, The Backstreet Boys, and the Rock, Michael Jordan is now in on the celebrity tequila game With Cincoro Tequila, and the best bottle will set you back $1,600.

Cincoro Tequila was announced this morning as a super-premium new tequila brand, created by five basketball power brokers, including Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and her husband Wyc Grousbeck of the Boston Celtics, and Michael Jordan, who owns the Hornets.

The five bonded over a mutual love of tequila at a 2016 dinner, which they credit as the founding day of their partnership. Since then, they’ve worked to create a delicate, complex, and refined tequila, using hand-selected agave from highland and lowland regions.

The partners later brought in Patrón’s former director of brand education to help with trade, according to Shanken News Daily, and Mark Smith, vice president of Innovation Special Projects at Nike, to design the bottle.

Miles Teller Becomes Co-owner of Long Drink, a Finnish-Inspired Booze Brand

It’s a hell of an all-star team and a hell of a story. And Cincoro is definitely a “super-premium” tequila. The unaged Blanco will set you back $70 (keep in mind Patrón Silver is priced around $60), Reposado (aged 8 to 10 months) will be around $90, Añejo (aged 24 to 28 months) will be $130, and the Extra Añejo (aged over 3 years) will be a staggering $1,600 per bottle. Cincoro tequila Courtesy Image

The tequila is produced by a contract distiller named Destiladora del Valle de Tequila, which produces nearly 100 brands in total, according to Tequilamatchmaker.com.

Contract distillation doesn’t negate quality, but it should perhaps make you wonder why you’d pay high prices for tequila from the same distillery that once produced Kirkland Signature Tequila.

One simple answer: Michael Jordan helped to pick this tequila. And picked is an important distinction from “created,” because it would appear that, at least for now, Cincoro is buying existing stock rather than creating something original from the ground up. As Forbes pointed out this morning, the oldest release is “a combination of tequilas between 40 to 44 months. (If you do the math, that [founding] dinner at Pasquale Jones was just 38 months ago).”

The Difference Between Mezcal and Tequila

Small early releases of Cincoro suggest they’re planning to keep things somewhat scarce. Launch for Cincoro Tequila is this month, and initially the bottles will only be available in 12 markets, including Arizona, California, Colorado, Connecticut, Florida, Illinois, Massachusetts, Nevada, New Jersey, New York, Washington D.C., and Wisconsin.

For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!


What You Need to Know About Michael Jordan’s Pricey Cincoro Tequila

Following in the footsteps of George Clooney, Sammy Hagar, Adam Levine, The Backstreet Boys, and the Rock, Michael Jordan is now in on the celebrity tequila game With Cincoro Tequila, and the best bottle will set you back $1,600.

Cincoro Tequila was announced this morning as a super-premium new tequila brand, created by five basketball power brokers, including Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and her husband Wyc Grousbeck of the Boston Celtics, and Michael Jordan, who owns the Hornets.

The five bonded over a mutual love of tequila at a 2016 dinner, which they credit as the founding day of their partnership. Since then, they’ve worked to create a delicate, complex, and refined tequila, using hand-selected agave from highland and lowland regions.

The partners later brought in Patrón’s former director of brand education to help with trade, according to Shanken News Daily, and Mark Smith, vice president of Innovation Special Projects at Nike, to design the bottle.

Miles Teller Becomes Co-owner of Long Drink, a Finnish-Inspired Booze Brand

It’s a hell of an all-star team and a hell of a story. And Cincoro is definitely a “super-premium” tequila. The unaged Blanco will set you back $70 (keep in mind Patrón Silver is priced around $60), Reposado (aged 8 to 10 months) will be around $90, Añejo (aged 24 to 28 months) will be $130, and the Extra Añejo (aged over 3 years) will be a staggering $1,600 per bottle. Cincoro tequila Courtesy Image

The tequila is produced by a contract distiller named Destiladora del Valle de Tequila, which produces nearly 100 brands in total, according to Tequilamatchmaker.com.

Contract distillation doesn’t negate quality, but it should perhaps make you wonder why you’d pay high prices for tequila from the same distillery that once produced Kirkland Signature Tequila.

One simple answer: Michael Jordan helped to pick this tequila. And picked is an important distinction from “created,” because it would appear that, at least for now, Cincoro is buying existing stock rather than creating something original from the ground up. As Forbes pointed out this morning, the oldest release is “a combination of tequilas between 40 to 44 months. (If you do the math, that [founding] dinner at Pasquale Jones was just 38 months ago).”

The Difference Between Mezcal and Tequila

Small early releases of Cincoro suggest they’re planning to keep things somewhat scarce. Launch for Cincoro Tequila is this month, and initially the bottles will only be available in 12 markets, including Arizona, California, Colorado, Connecticut, Florida, Illinois, Massachusetts, Nevada, New Jersey, New York, Washington D.C., and Wisconsin.

For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!


What You Need to Know About Michael Jordan’s Pricey Cincoro Tequila

Following in the footsteps of George Clooney, Sammy Hagar, Adam Levine, The Backstreet Boys, and the Rock, Michael Jordan is now in on the celebrity tequila game With Cincoro Tequila, and the best bottle will set you back $1,600.

Cincoro Tequila was announced this morning as a super-premium new tequila brand, created by five basketball power brokers, including Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and her husband Wyc Grousbeck of the Boston Celtics, and Michael Jordan, who owns the Hornets.

The five bonded over a mutual love of tequila at a 2016 dinner, which they credit as the founding day of their partnership. Since then, they’ve worked to create a delicate, complex, and refined tequila, using hand-selected agave from highland and lowland regions.

The partners later brought in Patrón’s former director of brand education to help with trade, according to Shanken News Daily, and Mark Smith, vice president of Innovation Special Projects at Nike, to design the bottle.

Miles Teller Becomes Co-owner of Long Drink, a Finnish-Inspired Booze Brand

It’s a hell of an all-star team and a hell of a story. And Cincoro is definitely a “super-premium” tequila. The unaged Blanco will set you back $70 (keep in mind Patrón Silver is priced around $60), Reposado (aged 8 to 10 months) will be around $90, Añejo (aged 24 to 28 months) will be $130, and the Extra Añejo (aged over 3 years) will be a staggering $1,600 per bottle. Cincoro tequila Courtesy Image

The tequila is produced by a contract distiller named Destiladora del Valle de Tequila, which produces nearly 100 brands in total, according to Tequilamatchmaker.com.

Contract distillation doesn’t negate quality, but it should perhaps make you wonder why you’d pay high prices for tequila from the same distillery that once produced Kirkland Signature Tequila.

One simple answer: Michael Jordan helped to pick this tequila. And picked is an important distinction from “created,” because it would appear that, at least for now, Cincoro is buying existing stock rather than creating something original from the ground up. As Forbes pointed out this morning, the oldest release is “a combination of tequilas between 40 to 44 months. (If you do the math, that [founding] dinner at Pasquale Jones was just 38 months ago).”

The Difference Between Mezcal and Tequila

Small early releases of Cincoro suggest they’re planning to keep things somewhat scarce. Launch for Cincoro Tequila is this month, and initially the bottles will only be available in 12 markets, including Arizona, California, Colorado, Connecticut, Florida, Illinois, Massachusetts, Nevada, New Jersey, New York, Washington D.C., and Wisconsin.

For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!


What You Need to Know About Michael Jordan’s Pricey Cincoro Tequila

Following in the footsteps of George Clooney, Sammy Hagar, Adam Levine, The Backstreet Boys, and the Rock, Michael Jordan is now in on the celebrity tequila game With Cincoro Tequila, and the best bottle will set you back $1,600.

Cincoro Tequila was announced this morning as a super-premium new tequila brand, created by five basketball power brokers, including Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and her husband Wyc Grousbeck of the Boston Celtics, and Michael Jordan, who owns the Hornets.

The five bonded over a mutual love of tequila at a 2016 dinner, which they credit as the founding day of their partnership. Since then, they’ve worked to create a delicate, complex, and refined tequila, using hand-selected agave from highland and lowland regions.

The partners later brought in Patrón’s former director of brand education to help with trade, according to Shanken News Daily, and Mark Smith, vice president of Innovation Special Projects at Nike, to design the bottle.

Miles Teller Becomes Co-owner of Long Drink, a Finnish-Inspired Booze Brand

It’s a hell of an all-star team and a hell of a story. And Cincoro is definitely a “super-premium” tequila. The unaged Blanco will set you back $70 (keep in mind Patrón Silver is priced around $60), Reposado (aged 8 to 10 months) will be around $90, Añejo (aged 24 to 28 months) will be $130, and the Extra Añejo (aged over 3 years) will be a staggering $1,600 per bottle. Cincoro tequila Courtesy Image

The tequila is produced by a contract distiller named Destiladora del Valle de Tequila, which produces nearly 100 brands in total, according to Tequilamatchmaker.com.

Contract distillation doesn’t negate quality, but it should perhaps make you wonder why you’d pay high prices for tequila from the same distillery that once produced Kirkland Signature Tequila.

One simple answer: Michael Jordan helped to pick this tequila. And picked is an important distinction from “created,” because it would appear that, at least for now, Cincoro is buying existing stock rather than creating something original from the ground up. As Forbes pointed out this morning, the oldest release is “a combination of tequilas between 40 to 44 months. (If you do the math, that [founding] dinner at Pasquale Jones was just 38 months ago).”

The Difference Between Mezcal and Tequila

Small early releases of Cincoro suggest they’re planning to keep things somewhat scarce. Launch for Cincoro Tequila is this month, and initially the bottles will only be available in 12 markets, including Arizona, California, Colorado, Connecticut, Florida, Illinois, Massachusetts, Nevada, New Jersey, New York, Washington D.C., and Wisconsin.

For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!


What You Need to Know About Michael Jordan’s Pricey Cincoro Tequila

Following in the footsteps of George Clooney, Sammy Hagar, Adam Levine, The Backstreet Boys, and the Rock, Michael Jordan is now in on the celebrity tequila game With Cincoro Tequila, and the best bottle will set you back $1,600.

Cincoro Tequila was announced this morning as a super-premium new tequila brand, created by five basketball power brokers, including Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and her husband Wyc Grousbeck of the Boston Celtics, and Michael Jordan, who owns the Hornets.

The five bonded over a mutual love of tequila at a 2016 dinner, which they credit as the founding day of their partnership. Since then, they’ve worked to create a delicate, complex, and refined tequila, using hand-selected agave from highland and lowland regions.

The partners later brought in Patrón’s former director of brand education to help with trade, according to Shanken News Daily, and Mark Smith, vice president of Innovation Special Projects at Nike, to design the bottle.

Miles Teller Becomes Co-owner of Long Drink, a Finnish-Inspired Booze Brand

It’s a hell of an all-star team and a hell of a story. And Cincoro is definitely a “super-premium” tequila. The unaged Blanco will set you back $70 (keep in mind Patrón Silver is priced around $60), Reposado (aged 8 to 10 months) will be around $90, Añejo (aged 24 to 28 months) will be $130, and the Extra Añejo (aged over 3 years) will be a staggering $1,600 per bottle. Cincoro tequila Courtesy Image

The tequila is produced by a contract distiller named Destiladora del Valle de Tequila, which produces nearly 100 brands in total, according to Tequilamatchmaker.com.

Contract distillation doesn’t negate quality, but it should perhaps make you wonder why you’d pay high prices for tequila from the same distillery that once produced Kirkland Signature Tequila.

One simple answer: Michael Jordan helped to pick this tequila. And picked is an important distinction from “created,” because it would appear that, at least for now, Cincoro is buying existing stock rather than creating something original from the ground up. As Forbes pointed out this morning, the oldest release is “a combination of tequilas between 40 to 44 months. (If you do the math, that [founding] dinner at Pasquale Jones was just 38 months ago).”

The Difference Between Mezcal and Tequila

Small early releases of Cincoro suggest they’re planning to keep things somewhat scarce. Launch for Cincoro Tequila is this month, and initially the bottles will only be available in 12 markets, including Arizona, California, Colorado, Connecticut, Florida, Illinois, Massachusetts, Nevada, New Jersey, New York, Washington D.C., and Wisconsin.

For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!


What You Need to Know About Michael Jordan’s Pricey Cincoro Tequila

Following in the footsteps of George Clooney, Sammy Hagar, Adam Levine, The Backstreet Boys, and the Rock, Michael Jordan is now in on the celebrity tequila game With Cincoro Tequila, and the best bottle will set you back $1,600.

Cincoro Tequila was announced this morning as a super-premium new tequila brand, created by five basketball power brokers, including Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and her husband Wyc Grousbeck of the Boston Celtics, and Michael Jordan, who owns the Hornets.

The five bonded over a mutual love of tequila at a 2016 dinner, which they credit as the founding day of their partnership. Since then, they’ve worked to create a delicate, complex, and refined tequila, using hand-selected agave from highland and lowland regions.

The partners later brought in Patrón’s former director of brand education to help with trade, according to Shanken News Daily, and Mark Smith, vice president of Innovation Special Projects at Nike, to design the bottle.

Miles Teller Becomes Co-owner of Long Drink, a Finnish-Inspired Booze Brand

It’s a hell of an all-star team and a hell of a story. And Cincoro is definitely a “super-premium” tequila. The unaged Blanco will set you back $70 (keep in mind Patrón Silver is priced around $60), Reposado (aged 8 to 10 months) will be around $90, Añejo (aged 24 to 28 months) will be $130, and the Extra Añejo (aged over 3 years) will be a staggering $1,600 per bottle. Cincoro tequila Courtesy Image

The tequila is produced by a contract distiller named Destiladora del Valle de Tequila, which produces nearly 100 brands in total, according to Tequilamatchmaker.com.

Contract distillation doesn’t negate quality, but it should perhaps make you wonder why you’d pay high prices for tequila from the same distillery that once produced Kirkland Signature Tequila.

One simple answer: Michael Jordan helped to pick this tequila. And picked is an important distinction from “created,” because it would appear that, at least for now, Cincoro is buying existing stock rather than creating something original from the ground up. As Forbes pointed out this morning, the oldest release is “a combination of tequilas between 40 to 44 months. (If you do the math, that [founding] dinner at Pasquale Jones was just 38 months ago).”

The Difference Between Mezcal and Tequila

Small early releases of Cincoro suggest they’re planning to keep things somewhat scarce. Launch for Cincoro Tequila is this month, and initially the bottles will only be available in 12 markets, including Arizona, California, Colorado, Connecticut, Florida, Illinois, Massachusetts, Nevada, New Jersey, New York, Washington D.C., and Wisconsin.

For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!



Comments:

  1. Taishi

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  2. Gokinos

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  3. Driden

    In it something is. Clearly, thanks for an explanation.

  4. Lang

    Develop the topic further. It is interesting to know the details !!!

  5. Malagami

    It is true! I think this is a good idea.

  6. Tasi

    If I were you, I would try to solve this problem myself.



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